In yet more frozen-food related news, it has been reported that Cerys Matthews looks set to sell off the last vestiges of her musical credibility by agreeing to become the new face of Iceland.
The freezer store giant recently announced that they had dropped troubled personality Kerry Katona from their TV ad campaigns (for unspecified reasons we must add – but we can all have a good guess eh?) and were known to be on the lookout for a replacement to appeal to their key demographic: ITV reality show viewers.
Ms Matthews is believed to have attracted the attention of the Icleand execs after appearing on 'I’m A Celebrity Get Me Out Of Here', when she received huge media coverage for her unedifying love affair with tubby romancer Marc Bannerman.
The deal is expected to be announced later today after Cerys and the ad execs made a series of compromises:
Cerys will now agree to sing a cheap and nasty jingle in the ads in exchange for more cash. And Iceland have agreed to cast failed actor Bannerman in a minor role in their upcoming ice pops advertisement.
The only sticking point still to be ironed out is now whether or not she actually has to eat the slurry shown on screen.
The freezer store giant recently announced that they had dropped troubled personality Kerry Katona from their TV ad campaigns (for unspecified reasons we must add – but we can all have a good guess eh?) and were known to be on the lookout for a replacement to appeal to their key demographic: ITV reality show viewers.
Ms Matthews is believed to have attracted the attention of the Icleand execs after appearing on 'I’m A Celebrity Get Me Out Of Here', when she received huge media coverage for her unedifying love affair with tubby romancer Marc Bannerman.
The deal is expected to be announced later today after Cerys and the ad execs made a series of compromises:
Cerys will now agree to sing a cheap and nasty jingle in the ads in exchange for more cash. And Iceland have agreed to cast failed actor Bannerman in a minor role in their upcoming ice pops advertisement.
The only sticking point still to be ironed out is now whether or not she actually has to eat the slurry shown on screen.
1 comment:
I take it I'm a Celebrity... is the only cultural reference point for the marketing bods at Iceland
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